Where I play

With 15+ years of experience, I work with market leaders and challenger brands to craft big ideas that drive innovation, power growth, and create meaningful connection in between brands and consumers. On paper, this expertise looks like:

  • Create or improve digital experiences, physical environments, or service experiences

  • Develop innovations for specific target customers, geographies, or channels

  • Define the strongest potential opportunities for innovation and develop platforms to guide future innovation efforts

  • Create a portfolio of innovations or assess an existing portfolio

  • Create end-to-end new businesses including the value proposition, customer experience, brand positioning, visual identity, route to market, and business model

Core capabilities

RESEARCH
Qualitative consumer research + moderation
Competitive landscape
User definition + personas

Ethnographies
Market trends and futurecasting

BRAND
Brand positioning
Brand purpose, values, and vision

Messaging and voice
Value proposition 


INNOVATION

Product + Service + Experience design

Customer journey mapping

Opportunity identification and concept development 

Rapid prototyping and concept testing

GTM entry and planning
Commercial forecasting and modeling